

Google industry benchmarks reveal that even an uptick from one second to three seconds in page load time increases bounce probability to 32%. Think of a visitor impatiently waiting for a blog post to load or an e-commerce checkout page to fully render.Ĭonsidering the increasingly short attention spans of users, it’s incredibly vital to ensure your site loads in a matter of seconds. In short, a slow website is the bane of any business, and it can increase your abandonment rates. The goal is to reduce the overall page size and improve loading speed. The image optimization process is used to decrease file size without losing quality - or without losing so much quality that it’s noticeable to the average visitor. Let’s get to it! What Image Optimization Is (And Why It’s Crucial for Your Site’s Performance)

Then we’ll share seven tips you can use for effectively optimizing images. This article will discuss what image optimization is and how it benefits your site’s performance. Not only will this reduce the amount of space you’ll need to store your images, but you’ll also consume less of your users’ bandwidth - leading to a better overall User Experience (UX). However, they can also increase the weight of your pages, causing them to slow down.įortunately, you simply need to take a few straightforward steps to optimize your images and improve your site’s performance. From visualizing data to illustrating ideas and concepts, images can be invaluable additions to your website’s content.
